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{"id":17094,"date":"2015-09-02T17:21:32","date_gmt":"2015-09-02T15:21:32","guid":{"rendered":"http:\/\/blog.eavs-groupe.com\/?p=17094"},"modified":"2015-09-09T12:02:32","modified_gmt":"2015-09-09T10:02:32","slug":"le-plus-grand-ecran-mural-au-monde-christie-microtiles-habille-le-siege-parisien-de-loreal","status":"publish","type":"post","link":"https:\/\/blog.eavs-groupe.com\/actualite-de-nos-metiers\/le-plus-grand-ecran-mural-au-monde-christie-microtiles-habille-le-siege-parisien-de-loreal\/","title":{"rendered":"Le plus grand \u00e9cran mural au monde Christie MicroTiles habille le si\u00e8ge parisien de L\u2019Or\u00e9al"},"content":{"rendered":"

<\/iframe><\/p>\n<a href=\"https:\/\/vimeo.com\/135472968\">Le plus grand \u00e9cran mural au monde Christie MicroTiles habille le si\u00e8ge parisien de L\u2019Or\u00e9al<\/a> from <a href=\"https:\/\/vimeo.com\/christiedigital\">Christie<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\nLeader mondial de la beaut\u00e9, L’Or\u00e9al est pr\u00e9sent dans 130 pays sur les cinq continents. Depuis plus d’un si\u00e8cle, L’Or\u00e9al se consacre \u00e0 la beaut\u00e9 et place l’innovation au c\u0153ur de son mod\u00e8le de croissance pour r\u00e9pondre aux d\u00e9sirs de beaut\u00e9 des femmes et des hommes dans toute leur diversit\u00e9.<\/strong><\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17100 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery1-1024x576.jpg\" alt=\"gallery1\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery1-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery1-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nLe groupe est riche d’un portefeuille unique au monde de marques internationales qui couvre tous les m\u00e9tiers de la cosm\u00e9tique : soin du cheveu, coloration, soin de la peau, maquillage et parfums. Compl\u00e9mentaires les unes des autres, ces marques sont g\u00e9r\u00e9es au sein du groupe par des divisions, chacune experte de son circuit de distribution. Par ailleurs, L’Or\u00e9al a organis\u00e9 sa Recherche et Innovation autour d’une plateforme mondiale en Europe et 5 p\u00f4les r\u00e9gionaux (Etats-Unis, Japon, Chine, Inde, Br\u00e9sil) qui int\u00e8grent les activit\u00e9s de recherche, afin de comprendre les habitudes, les besoins et les crit\u00e8res de pr\u00e9f\u00e9rence des populations locales en mati\u00e8re de beaut\u00e9.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17098\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery2-1024x576.jpg\" alt=\"gallery2\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery2-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery2-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nDans le cadre de la r\u00e9novation de son si\u00e8ge mondial, L’Or\u00e9al a habill\u00e9 son entr\u00e9e d’un magnifique \u00e9cran mural <a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\">Christie<\/a> <a href=\"http:\/\/www.christiedigital.co.uk\/emea\/digital-signage\/products\/microtiles\/Pages\/microtiles.aspx\">MicroTiles<\/a>, auquel fait face une horloge en <a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\">Christie<\/a> MicroTiles \u00e9galement. Cet impressionnant mur d’image permet de relayer la communication corporate de L’Or\u00e9al ainsi que des marques du groupe. L’Or\u00e9al a confi\u00e9 ce vaste projet immobilier \u00e0 l’agence Wilmotte & Associ\u00e9s. Le groupe souhaitait cr\u00e9er un environnement visuel refl\u00e9tant sa strat\u00e9gie et son niveau d’excellence et la solution <a href=\"https:\/\/eavs-groupe.fr\/brand\/christie\">Christie<\/a> MicroTiles \u00e9tait la seule \u00e0 r\u00e9pondre aux exigences et aux contraintes techniques de L’Or\u00e9al.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17096 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery4-1024x576.jpg\" alt=\"gallery4\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery4-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery4-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery4.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nAinsi cet imposant \u00e9cran mural de 312 dalles (39 en largeur et 8 en hauteur), est le plus grand \u00e9cran de r\u00e9solution native de MicroTiles au monde. \u00c9quip\u00e9 de 52 unit\u00e9s de commande \u00e9lectroniques (1 toutes les 6 MicroTiles), ce mur offre un pas de masque in\u00e9gal\u00e9 de 0,5 mm sur l’ensemble de sa surface et permet aux concepteurs de contenu et aux cr\u00e9ateurs d’atteindre une d\u00e9finition de 121 080 960 pixels.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17099 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery9-1024x576.jpg\" alt=\"gallery9\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery9-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery9-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery9.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nEn compl\u00e9ment, un \u00e9cran mural plus petit, repr\u00e9sentant une horloge num\u00e9rique, habille \u00e9galement l’entr\u00e9e. L’\u00e9cran est compos\u00e9 de 5 x 6 MicroTiles comprenant un total de 5 unit\u00e9s de commande \u00e9lectroniques. Cette horloge est plac\u00e9e sur le mur situ\u00e9 en face de l’\u00e9cran mural g\u00e9ant et affiche l’heure de plusieurs grandes villes du monde.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17095 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery3-1024x576.jpg\" alt=\"gallery3\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery3-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery3-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nOutre la qualit\u00e9 des images diffus\u00e9es et le rendu esth\u00e9tique dans l’entr\u00e9e, L’Or\u00e9al a \u00e9galement \u00e9t\u00e9 s\u00e9duit par les raccords tr\u00e8s fins entre les dalles offrant un aspect plus homog\u00e8ne de l’image. Ainsi, le visiteur est plong\u00e9 dans l’image, m\u00eame \u00e0 proximit\u00e9 de l’\u00e9cran, la qualit\u00e9 de l’image est incroyable gr\u00e2ce \u00e0 l’utilisation native des tiles, qui offre une r\u00e9solution maximum des pixels. L’agence de conseil en image de marque et design Piaton & Associ\u00e9s a con\u00e7u le design des outils de communication, et le contenu cr\u00e9\u00e9 par Ph\u00e9nom\u00e8ne est transcend\u00e9 sur le mur de MicroTiles.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17101 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery10-1024x576.jpg\" alt=\"gallery10\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery10-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery10-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery10.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nDe plus, Labeyrie & associ\u00e9s, soci\u00e9t\u00e9 de conseil et d’ing\u00e9nierie sp\u00e9cialis\u00e9e dans les installations audiovisuelles et multim\u00e9dias et les \u00e9quipements sc\u00e9nographiques, a \u00e9t\u00e9 charg\u00e9e de la conception technique et de la gestion du projet de mur. Ainsi, les \u00e9quipes de Labeyrie et associ\u00e9 ont commenc\u00e9 \u00e0 tester des prototypes d’\u00e9cran et de dalles en amont de l’appel d’offre avec L’Or\u00e9al, ce qui les a conduit \u00e0 s\u00e9lectionner la solution <a href=\"https:\/\/eavs-groupe.fr\/brand\/christie\">Christie<\/a> MicroTiles pour sa qualit\u00e9 sup\u00e9rieure d’image, sa colorim\u00e9trie offrant des couleurs \u00e9clatantes et ses niveaux de noirs les plus r\u00e9alistes du march\u00e9. En effet, la colorim\u00e9trie n’est pas alt\u00e9r\u00e9e par la luminosit\u00e9, point fondamental dans l’entr\u00e9e tr\u00e8s lumineuse de L’Or\u00e9al, dont les larges baies vitr\u00e9es laissent passer la lumi\u00e8re du jour. Par ailleurs, les dalles d’une profondeur de seulement 26cm s’adaptaient parfaitement \u00e0 l’am\u00e9nagement architectural de l’entr\u00e9e.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17097 size-large\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery5-1024x576.jpg\" alt=\"gallery5\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery5-1024x576.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery5-300x169.jpg 300w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/08\/gallery5.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nEnfin, form\u00e9es et soutenues par <a href=\"https:\/\/eavs-groupe.fr\/brand\/christie\">Christie<\/a> France, les \u00e9quipes d’Axians, l’un des leaders europ\u00e9ens de l’int\u00e9gration de solutions globales de communication d’entreprise, se sont charg\u00e9es de l’installation du mur de MicroTiles et g\u00e8rent \u00e9galement sa maintenance. Axians a su r\u00e9pondre aux exigences de L’Or\u00e9al, en rendant notamment invisible le d\u00e9ploiement important de mat\u00e9riel pour le mur. Ainsi, la r\u00e9gie technique se situe \u00e0 plus de 50 m\u00e8tres du mur, gr\u00e2ce \u00e0 l’installation d’un r\u00e9seau sp\u00e9cifique pour transmettre le signal, permettant une fluidit\u00e9 parfaite allant jusqu’\u00e0 50 images par seconde. La solution Watchout a \u00e9t\u00e9 utilis\u00e9e pour piloter et diffuser les images. Chaque tile a \u00e9t\u00e9 int\u00e9gr\u00e9e dans le Watchout pour la mise \u00e0 jour et la maintenance.<\/p>\nDes murs de MicroTiles ont en outre \u00e9t\u00e9 install\u00e9s sur les sites de L’Or\u00e9al au Royaume-Uni et en Allemagne.<\/p>\n<a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-16198\" src=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/03\/Christie-blue-logo-1024x170.jpg\" alt=\"Christie\" width=\"500\" height=\"83\" srcset=\"https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/03\/Christie-blue-logo-1024x170.jpg 1024w, https:\/\/blog.eavs-groupe.com\/wp-content\/uploads\/2015\/03\/Christie-blue-logo-300x50.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h1 style=\"text-align: center;\"><a href=\"http:\/\/www.eavs-groupe.fr\/achat-materiel-audiovisuel\/christie.html\">Retrouvez la gamme CHRISTIE sur www.eavs-groupe.fr<\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"Le plus grand \u00e9cran mural au monde Christie MicroTiles habille le si\u00e8ge parisien de L\u2019Or\u00e9al from Christie on Vimeo. Leader mondial de la beaut\u00e9, L’Or\u00e9al est pr\u00e9sent dans 130 pays sur les cinq continents. Depuis plus d’un si\u00e8cle, L’Or\u00e9al se consacre \u00e0 la beaut\u00e9 et place l’innovation au c\u0153ur de son mod\u00e8le de croissance pour […]<\/p>\n","protected":false},"author":1,"featured_media":17100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,34,3,26],"tags":[4096,323,4074,4076,4078,4077,821,4075],"yoast_head":"\n<title>Le plus grand \u00e9cran mural au monde Christie MicroTiles habille le si\u00e8ge parisien de L\u2019Or\u00e9al - Blog Eavs Groupe<\/title>\n<meta name=\"description\" content=\"Le plus grand \u00e9cran mural au monde Christie MicroTiles habille le si\u00e8ge parisien de L\u2019Or\u00e9al from Christie on Vimeo. 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