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{"id":16348,"date":"2015-04-30T17:23:07","date_gmt":"2015-04-30T15:23:07","guid":{"rendered":"http:\/\/blog.eavs-groupe.com\/?p=16348"},"modified":"2015-04-30T17:23:07","modified_gmt":"2015-04-30T15:23:07","slug":"cristiano-ronaldo-et-christie-animent-la-campagne-cr7-underwear","status":"publish","type":"post","link":"https:\/\/blog.eavs-groupe.com\/actualite-de-nos-metiers\/cristiano-ronaldo-et-christie-animent-la-campagne-cr7-underwear\/","title":{"rendered":"Cristiano Ronaldo et Christie animent la campagne CR7 Underwear"},"content":{"rendered":"

En ao\u00fbt 2014, une gigantesque image de Cristiano Ronaldo<\/strong> en sous-v\u00eatements exhibant ses abdominaux a couvert les fa\u00e7ades de b\u00e2timents embl\u00e9matiques de sept grandes villes du monde (Berlin, Lisbonne, Londres, Madrid, Milan, New York et Paris). Cette action marketing non conventionnelle a \u00e9t\u00e9 organis\u00e9e par M&C Saatchi Londres<\/strong> pour promouvoir la deuxi\u00e8me collection de sous-v\u00eatements de CR7<\/strong>, marque de la star de football portugaise. Les projecteurs Christie<\/a>\u00a0Roadster HD20K-J<\/a><\/strong>\u00a0ont jou\u00e9 un r\u00f4le majeur dans le cadre des mappings.<\/p>\n

\"CHRISTIE<\/a><\/p>\n

New Media Creative Technology Studio\u00a0<\/a>et deux autres entreprises ont \u00e9t\u00e9 charg\u00e9es de la campagne en Europe, tandis qu’une soci\u00e9t\u00e9 am\u00e9ricaine s’en est charg\u00e9e \u00e0 New York. Le concept consistait \u00e0 mener une op\u00e9ration de gu\u00e9rilla marketing \u00e0 la m\u00eame heure dans toutes les villes \u00e0 l’exception de New York, o\u00f9 elle a \u00e9t\u00e9 lanc\u00e9e sept heures plus tard pour tenir compte du d\u00e9calage horaire.<\/p>\n

\u00ab Nous sommes arriv\u00e9s devant les b\u00e2timents avec une voiture-cam\u00e9ra, petit camion g\u00e9n\u00e9ralement utilis\u00e9 pour des tournages de film, d\u00e9j\u00e0 \u00e9quip\u00e9e des projecteurs. Lorsque nous avons projet\u00e9 une s\u00e9quence de sept images statiques, un photographe a enregistr\u00e9 l’action. L’id\u00e9e \u00e9tait de d\u00e9rober des fa\u00e7ades qui n’avaient jamais \u00e9t\u00e9 utilis\u00e9es pour des projections auparavant \u00bb<\/em>, d\u00e9clare explique Diego de Anna, directeur g\u00e9n\u00e9ral de New Media.<\/p>\n

L’\u00e9quipe de la voiture-cam\u00e9ra \u00e9tait compos\u00e9e d’un conducteur, d’un projectionniste, d’un expert du traitement des donn\u00e9es en temps r\u00e9el, d’un op\u00e9rateur en charge du serveur et des logiciels, d’un agent de s\u00e9curit\u00e9, d’un r\u00e9gisseur g\u00e9n\u00e9ral, d’un photographe et d’un employ\u00e9 de l’agence \u00e0 Londres.<\/p>\n

source : Mediakwest<\/a><\/strong><\/em><\/p>\n

\"Christie\"<\/a><\/p>\n

Retrouvez la gamme CHRISTIE sur www.eavs-groupe.fr<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

En ao\u00fbt 2014, une gigantesque image de Cristiano Ronaldo en sous-v\u00eatements exhibant ses abdominaux a couvert les fa\u00e7ades de b\u00e2timents embl\u00e9matiques de sept grandes villes du monde (Berlin, Lisbonne, Londres, Madrid, Milan, New York et Paris). Cette action marketing non conventionnelle a \u00e9t\u00e9 organis\u00e9e par M&C Saatchi Londres pour promouvoir la deuxi\u00e8me collection de sous-v\u00eatements […]<\/p>\n","protected":false},"author":1,"featured_media":16349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,30,34,3],"tags":[3848,3847,4096,3844,3843,3850,1116,66,821,3849,3851,3846,3845,196],"yoast_head":"\nCristiano Ronaldo et Christie animent la campagne CR7 Underwear - Blog Eavs Groupe<\/title>\n<meta name=\"description\" content=\"En ao\u00fbt 2014, une gigantesque image de Cristiano Ronaldo en sous-v\u00eatements exhibant ses abdominaux a couvert les fa\u00e7ades de b\u00e2timents embl\u00e9matiques de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.eavs-groupe.com\/actualite-de-nos-metiers\/cristiano-ronaldo-et-christie-animent-la-campagne-cr7-underwear\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristiano Ronaldo et Christie animent la campagne CR7 Underwear - 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