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{"id":13780,"date":"2014-02-28T17:38:27","date_gmt":"2014-02-28T16:38:27","guid":{"rendered":"http:\/\/blog.eavs-groupe.com\/?p=13780"},"modified":"2014-02-28T17:38:27","modified_gmt":"2014-02-28T16:38:27","slug":"un-systeme-declairage-philips-pour-guider-les-clients-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/blog.eavs-groupe.com\/actualite-de-nos-metiers\/un-systeme-declairage-philips-pour-guider-les-clients-dans-les-supermarches\/","title":{"rendered":"Un syst\u00e8me d’\u00e9clairage PHILIPS pour guider les clients dans les supermarch\u00e9s"},"content":{"rendered":"

Philips<\/strong><\/a> , le sp\u00e9cialiste de l’\u00e9clairage vient de lever le voile sur un syst\u00e8me \u00ab\u00a0Intelligent\u00a0\u00bb d\u00e9di\u00e9 aux surfaces de ventes. Il permettrait de guider les acheteurs dans les rayons pour les amener jusqu’aux produits.<\/p>\n

Si Apple ou Google misent sur divers syst\u00e8mes de\u00a0localisation indoor<\/a>, Philips<\/a> pourrait prochainement proposer une alternative originale centr\u00e9e sur un jeu de lumi\u00e8res LED.<\/p>\n

\"Philips<\/a><\/p>\n

Le fabricant n\u00e9erlandais vient ainsi de pr\u00e9senter un \u00e9tonnant syst\u00e8me d’\u00e9clairage destin\u00e9 aux magasins qui permettrait \u00e0 ces derniers\u00a0d’orienter les acheteurs<\/strong>\u00a0vers certains produits et de les guider selon un parcours pr\u00e9d\u00e9fini ou plus simplement de mettre en valeur certaines promotions.<\/p>\n

Le syst\u00e8me\u00a0<\/a>d’\u00e9clairage LED\u00a0<\/strong>se pr\u00e9sente comme une grille de positionnement, chaque ampoule \u00e9tant capable de communiquer les unes avec les autres, mais \u00e9galement avec une application mobile t\u00e9l\u00e9charg\u00e9e par l’acheteur. Concr\u00e8tement, il suffirait au commer\u00e7ant d’indiquer \u00e0 l’application quelle zone d’\u00e9clairage correspond \u00e0 quels rayon ou type de produit pour permettre de cr\u00e9er un syst\u00e8me de localisation.<\/p>\n

Gerben Van der Lugt insiste sur le fait que le syst\u00e8me se veut particuli\u00e8rement int\u00e9ressant pour les commer\u00e7ants ne souhaitant pas \u00e0 investir lourdement dans de l’appareillage suppl\u00e9mentaire. Le r\u00e9seau d’\u00e9clairage existant \u00e9tant suffisant, il suffirait d’ajouter des points lumineux dans les zones les moins \u00e9quip\u00e9es pour gagner en pr\u00e9cision et en couverture.<\/p>\n

Pour le client, le principe est simple : lorsqu’il passe \u00e0 proximit\u00e9 d’une ampoule, celle-ci lui renvoie des informations en WiFi<\/strong> pour lui indiquer quel type de produit est disponible dans la zone, o\u00f9 il se situe dans le magasin, ou affiche les promotions en cours \u00e0 port\u00e9e de main. \u00c0 terme, l’application pourrait permettre aux utilisateurs de cr\u00e9er des listes de courses, puis de se laisser guider dans les boutiques pour optimiser leurs d\u00e9placements et ne rien rater.<\/p>\n

\"philips<\/a><\/p>\n

 <\/p>\n

source :\u00a0generation-nt<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

\u00a0Retrouvez les autres produits PHILIPS <\/a>ainsi que nos solutions d’\u00e9clairage<\/a> sur
\nwww.eavs-groupe.fr<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Philips , le sp\u00e9cialiste de l’\u00e9clairage vient de lever le voile sur un syst\u00e8me \u00ab\u00a0Intelligent\u00a0\u00bb d\u00e9di\u00e9 aux surfaces de ventes. Il permettrait de guider les acheteurs dans les rayons pour les amener jusqu’aux produits. Si Apple ou Google misent sur divers syst\u00e8mes de\u00a0localisation indoor, Philips pourrait prochainement proposer une alternative originale centr\u00e9e sur un jeu […]<\/p>\n","protected":false},"author":1,"featured_media":13781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,34],"tags":[401,1788,2645,188,47,2050,4101,2646,2648,500,2647],"yoast_head":"\nUn syst\u00e8me d'\u00e9clairage PHILIPS pour guider les clients dans les supermarch\u00e9s - Blog Eavs Groupe<\/title>\n<meta name=\"description\" content=\"Philips , le sp\u00e9cialiste de l'\u00e9clairage vient de lever le voile sur un syst\u00e8me "Intelligent" d\u00e9di\u00e9 aux surfaces de ventes. 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