Apple et Google s\u2019int\u00e9ressent-ils vraiment \u00e0 la domotique ? - Blog Eavs Groupe<\/title>\n<meta name=\"description\" content=\"La domotique va-t-elle \u00e9chapper aux rouleaux compresseurs de l\u2019\u00e9lectronique grand public que sont Apple et Google ? 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Apple comme Google ont su compl\u00e8tement remodeler le paysage des appareils \u00e9lectroniques du quotidien. Android d\u2019un c\u00f4t\u00e9, iOS de l\u2019autre : ce sont les syst\u00e8mes d\u2019exploitation des centaines de millions de smartphone et de tablettes en circulation. On les retrouve \u00e9galement dans les ordinateurs et certains appareils li\u00e9s au multim\u00e9dia comme GoogleTV et le petit bo\u00eetier Apple TV.Il y a une dizaine d\u2019ann\u00e9es, on aurait plut\u00f4t pari\u00e9 sur des soci\u00e9t\u00e9s comme Nokia, Sony, Toshiba ou Pioneer pour truster ces march\u00e9s de l\u2019\u00e9lectronique grand public. Perdu !<\/p>\n

Une pr\u00e9sence inexistante (ou presque)<\/h3>\n
Ce domaine en pleine explosion qu\u2019est la domotique n\u2019a pourtant pas r\u00e9ellement \u00e9t\u00e9 approch\u00e9 par les deux g\u00e9ants. Pourtant, ils poss\u00e8dent toutes les cartes en main pour s\u2019imposer rapidement : les interfaces<\/a>, les technologies, le savoir-faire en terme de design et de marketing, la p\u00e9n\u00e9tration du march\u00e9.<\/p>\n
Alors, que leur manque-t-il pour imposer la domotique dans nos maisons comme ils ont su le faire pour la t\u00e9l\u00e9phonie, la musique, les ordinateurs ou le multim\u00e9dia ?<\/p>\n
$\"apple$ <\/a><\/p>\n

1. Un march\u00e9 en pleine structuration<\/h3>\n
La domotique, et la maison intelligente en g\u00e9n\u00e9rale, est couverte aujourd\u2019hui par des dizaines de \u00ab\u00a0petites\u00a0\u00bb soci\u00e9t\u00e9s. Les offres et les services propos\u00e9s sont tr\u00e8s diversifi\u00e9s. Et c\u2019est sans compter sur les multiples protocoles de communication que chacun essaye de pousser de son c\u00f4t\u00e9.<\/p>\n
La situation actuelle n\u2019est pas encore assez stabilis\u00e9e pour qu\u2019Apple ou Google puissent proposer des produits \u00ab\u00a0concurrents\u00a0\u00bb \u00e0 ce qui existe d\u00e9j\u00e0 et s\u2019imposer. Lorsqu\u2019ils arriveront, ce sera pour innover, peut-\u00eatre \u00e0 travers le rachat de soci\u00e9t\u00e9s ayant d\u00e9j\u00e0 r\u00e9ussi.<\/p>\n
2. Des usages universels \u00e0 identifier<\/h3>\n
Les usages li\u00e9s \u00e0 la domotique sont nombreux : multim\u00e9dia, confort, s\u00e9curit\u00e9, \u00e9nergie. L\u2019offre est large. On peut aussi bien r\u00e9pondre de fa\u00e7on compl\u00e8tement personnalis\u00e9e et non reproductible, que proposer des produits de grande distribution satisfaisant le public le plus large. C\u2019est ce dernier cas qui va int\u00e9resser avant tout Apple et Google.<\/p>\n
De nouveaux objets connect\u00e9s sortent toutes les semaines, dans tous les domaines. Rares sont ceux qui ont r\u00e9ussi \u00e0 s\u2019imposer et \u00e0 se vendre par dizaines de milliers, \u00e0 l\u2019exception de tr\u00e8s rares exemples, comme le thermostat Nest. Apple et Google auraient pu inventer le Nest.<\/p>\n
3. Un support utilisateurs complexe<\/h3>\n
Un smartphone, une Apple TV, un ordinateur portable, on le branche, on l\u2019allume, on suit les indications et quelques minutes plus tard on peut pleinement les utiliser. Malgr\u00e9 toute la bonne volont\u00e9 des acteurs de la domotique, on est rarement dans le plug&play complet. Il y a souvent une configuration complexe ou des raccordements \u00e9lectriques qui peuvent rebuter.<\/p>\n
Dans la maison intelligente, on souhaite souvent faire communiquer ensemble diff\u00e9rents \u00e9quipements, et c\u2019est l\u00e0 que la complexit\u00e9 pointe son nez. Pour toucher un maximum de clients, il faut savoir r\u00e9pondre \u00e0 toutes les configurations possibles, soit de fa\u00e7on passive avec une base de connaissance \u00e9norme, soit de fa\u00e7on active avec un support utilisateurs \u00e0 l\u2019\u00e9coute.<\/p>\n
$\"android@home\"$ <\/a><\/p>\n
De nombreux essais, pour explorer le terrain<\/h3>\n
A travers des prototypes et des brevets, Apple comme Google montrent clairement qu\u2019ils travaillent sur le sujet. Voici quelques exemples :<\/p>\n
\n
Google avec\u00a0Android@Home<\/strong>\u00a0avait pr\u00e9sent\u00e9 il y a d\u00e9j\u00e0 2 ans une solution de pilotage de la lumi\u00e8re sans fil<\/li>\n
Les lunettes connect\u00e9es\u00a0Google Glass<\/strong>\u00a0pourraient servir \u00e0 communiquer avec sa maison intelligente, mais rien n\u2019a \u00e9t\u00e9 officiellement pr\u00e9sent\u00e9 en ce sens<\/li>\n
Avec les iBeacon, Apple peut faire de la g\u00e9olocalisation en int\u00e9rieur, dans une maison par exemple, pour adapter le chauffage ou l\u2019\u00e9clairage automatiquement, un\u00a0brevet<\/strong>\u00a0a \u00e9t\u00e9 d\u00e9pos\u00e9<\/li>\n
La rumeur selon laquelle Apple pr\u00e9pare une montre connect\u00e9e\u00a0iWatch<\/strong>\u00a0perdure depuis de nombreux mois<\/li>\n
Siri<\/strong>\u00a0pourrait \u00eatre un alli\u00e9 int\u00e9ressant, une sorte d\u2019intelligence d\u00e9port\u00e9e de sa maison, un brevet existe chez Apple<\/li>\n<\/ul>\n
Plein de choses excitantes de la part de ces deux entreprises vont dans le sens d\u2019une maison toujours plus connect\u00e9e, mais tout reste encore \u00e0 faire.<\/p>\n
Apple et Google, bient\u00f4t leaders de la maison connect\u00e9e ?<\/h3>\n
Le march\u00e9 actuel de la maison connect\u00e9e me semble \u00eatre herm\u00e9tique \u00e0 de tr\u00e8s grandes entreprises comme Apple et Google. Les barri\u00e8res \u00e0 l\u2019entr\u00e9e, et l\u2019adaptation \u00e0 ses sp\u00e9cificit\u00e9s bouleverseraient de fa\u00e7on trop importante le mod\u00e8le \u00e9conomique de ces g\u00e9ants. En attendant, ils explorent les pistes gr\u00e2ce \u00e0 une recherche intensive valid\u00e9e par des brevets.<\/p>\n
Et pourtant, si l\u2019on prend un peu de recul, on s\u2019aper\u00e7oit finalement qu\u2019ils sont d\u00e9j\u00e0 largement pr\u00e9sents \u00e0 travers les smartphones et les tablettes qui sont devenus les t\u00e9l\u00e9commandes incontournables de tout syst\u00e8me domotique et de tout objet connect\u00e9 ! Insidieusement, ils occupent d\u00e9j\u00e0 le terrain.<\/p>\n
Apple et Google proposeront leur propre vision de la maison connect\u00e9e lorsqu\u2019ils auront identifi\u00e9 des usages g\u00e9n\u00e9riques, voire universels, auxquels ils pourront r\u00e9pondre de fa\u00e7on simple et accessible \u00e0 tous. Ce jour-l\u00e0, il y a toutes les chances qu\u2019ils raflent la mise !<\/p>\n
source : My Fox Blog<\/a><\/strong><\/em><\/p>\n
<\/p>\n
Retrouvez nos solutions domotiques sur www.eavs-groupe.fr<\/a><\/h2>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
La domotique va-t-elle \u00e9chapper aux rouleaux compresseurs de l\u2019\u00e9lectronique grand public que sont Apple et Google ? C\u2019est l\u2019un des rares sujets sous les projecteurs de l\u2019actualit\u00e9 que ces deux soci\u00e9t\u00e9s n\u2019ont pas encore conquis. En ont-elles vraiment envie pour l\u2019instant ? Apple comme Google ont su compl\u00e8tement remodeler le paysage des appareils \u00e9lectroniques […]<\/p>\n","protected":false},"author":1,"featured_media":13465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,10],"tags":[402,2500,74,93,178,101,2497,517,2499,395,2498,721,51,2092,44],"yoast_head":"\nApple et Google s\u2019int\u00e9ressent-ils vraiment \u00e0 la domotique ? - Blog Eavs Groupe<\/title>\n<meta name=\"description\" content=\"La domotique va-t-elle \u00e9chapper aux rouleaux compresseurs de l\u2019\u00e9lectronique grand public que sont Apple et Google ? 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